According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks. The article also provide some backup research. Here are the highlights: • Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets • Facebook posts of 40 […]
With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries. Here are some key highlights from this recent article in Forbes Magazine: • 70 percent of mobile searches lead to action within one hour. (It takes a […]
In a well-written piece in Fast Company, Belle Beth Cooper shares some eye opening metrics that all marketers should to take into consideration as they continue to shape corporate social media strategies.
An excellent piece in the Social Media Examiner looks at which marketing tactics are most effective on Facebook.
The vast potential of social media as a business tool is sometimes tempered by the potential risks it can engender. In a recent brief, Ryan Holmes, the CEO of Hootsuite, outlines a five step guide to social media security.
NewsCred, a leading content marketing and syndication platform, recently uploaded this handy PowerPoint presentation. Here are some highlights: • 27,000,000 pieces of content are shared every day • 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR • 64% of […]
Some excellent statistics and data in the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends report. Click here for a great overview and a link to the full report. Here are some highlights: • On average, B2B content marketers are spending 33% of their marketing budgets on content marketing, up from 26% last year; also, […]