Tweets, Facebook Posts and Headlines – Is There an Ideal Length?

According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks.  The article also provide some backup research.

Here are the highlights:

•    Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets
•    Facebook posts of 40 characters or less receive 86% higher engagement
•    Six word headlines increase the chances that the entire headline will be read (Yes, the research showed that our attention spans have decreased to the point where we not only scan the body of an article or post but the headline as well).

For more fun facts, read the full article here.  Once you do, let me if your own experience backs the research up and how you are addressing it in your own marketing campaigns.

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