Entries by Michael Rabinovici

Mary Meeker’s 2014 Internet Trends Report – An Annual Must Read

If this is not on your reading list already, it should be.  It is insightful, well written, and considered by many as the State of the Union Address for all things Internet. Here are some highlights: •    Internet user growth has slowed below 10%; smartphone growth is still strong but slowing. But mobile data traffic […]

Tweets, Facebook Posts and Headlines – Is There an Ideal Length?

According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks.  The article also provide some backup research. Here are the highlights: •    Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets •    Facebook posts of 40 […]

Your Company’s Social Data – Do you have a Clue?

In an informative piece in Social Media Today, Ben Harper discusses how social data must be a core component of your content strategy. He also points to three tools you can use to gather insights in-house. These include: – Followerwonk: Followerwonk allows you to analyze any Twitter audience by age, location, and bio word clouds […]

Fifty essential mobile marketing facts what impact will they have on your company

With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries.  Here are some key highlights from this recent article in Forbes Magazine: •    70 percent of mobile searches lead to action within one hour. (It takes a […]