If this is not on your reading list already, it should be. It is insightful, well written, and considered by many as the State of the Union Address for all things Internet. Here are some highlights: • Internet user growth has slowed below 10%; smartphone growth is still strong but slowing. But mobile data traffic is accelerating—up 81% year-over-year—thanks to video, where mobile is now 22% of consumption. • Only 30% of the world’s 5.2 billion mobile users have smartphones—still room for growth. • There are still more global TV users (5.5 billion) than mobile phone users (5.2 billion). • 97% of smartphones share OS “made in USA” vs. 5% […]
Author Archive for: Michael Rabinovici
About Michael Rabinovici
When Michael first entered the Internet business in 1994, Netscape was Mosaic, FTPing was an art form and Google didn’t exist. Things have changed since then–but, then, so has Michael. A refugee from law, where he practiced as a commerical litigator, today Michael’s focus is on leveraging Web and social media marketing strategies to promote clients’ business objectives and deliver defined ROIs. He’s certified with Marketing Experiments, one of the Internet industry’s leading research and testing companies, has appeared on ROB TV, is a sought-after speaker on social media topics and blogs frequently on current developments in Web and social media marketing.
Entries by Michael Rabinovici
Elon Musk is one of my favorite entrepreneurs. Not only has he hit it out of the park multiple times, the companies he built are downright cool. The two I am referring to here are Tesla and SpaceX (oh yea, he also co-founded PayPal). On top of this he is also a savvy social media practitioner. In a recent article in Fast Company, Musk lists 4 lessons we can all benefit from: 1. Own your executive brand – If you don’t somebody else will 2. Humanize your brand 3. Don’t show up and then fall silent 4. Use Twitter as a leadership tool Learn more about these secrets and read […]
According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks. The article also provide some backup research. Here are the highlights: • Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets • Facebook posts of 40 characters or less receive 86% higher engagement • Six word headlines increase the chances that the entire headline will be read (Yes, the research showed that our attention spans have decreased to the point where we not only scan the body of an article or post but the headline as well). For more fun facts, […]
In an informative piece in Social Media Today, Ben Harper discusses how social data must be a core component of your content strategy. He also points to three tools you can use to gather insights in-house. These include: – Followerwonk: Followerwonk allows you to analyze any Twitter audience by age, location, and bio word clouds to give you a flavour of your audience. Combine this with the most influential followers and see who they are and what you do to give yourself a headstart – Unmetric: Unmetric allows you to track your competitors’ social media content and get alerted when there are spikes in engagement levels, allowing you to react […]
With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries. Here are some key highlights from this recent article in Forbes Magazine: • 70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com) • 74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result. (Source: ImpigeMobileStrategy.com, 2011) • Mobile coupons receive 10x higher redemption rates than print coupons. (Source: GoMobileBook.com) • 81 […]
In a well-written piece in Fast Company, Belle Beth Cooper shares some eye opening metrics that all marketers should to take into consideration as they continue to shape corporate social media strategies.
An excellent piece in the Social Media Examiner looks at which marketing tactics are most effective on Facebook.
The vast potential of social media as a business tool is sometimes tempered by the potential risks it can engender. In a recent brief, Ryan Holmes, the CEO of Hootsuite, outlines a five step guide to social media security.
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