In an informative piece in Social Media Today, Ben Harper discusses how social data must be a core component of your content strategy. He also points to three tools you can use to gather insights in-house. These include:
– Followerwonk: Followerwonk allows you to analyze any Twitter audience by age, location, and bio word clouds to give you a flavour of your audience. Combine this with the most influential followers and see who they are and what you do to give yourself a headstart
– Unmetric: Unmetric allows you to track your competitors’ social media content and get alerted when there are spikes in engagement levels, allowing you to react or use historical data to plan future activity
– Twtrland: this tool allows you to delve into the Twitter data of any profile to see their most influential tweets, top followers, and basic demographics
Are you tracking your company social data? If so, what tools are you using?