Tweets, Facebook Posts and Headlines – Is There an Ideal Length?

According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks.  The article also provide some backup research.

Here are the highlights:

•    Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets
•    Facebook posts of 40 characters or less receive 86% higher engagement
•    Six word headlines increase the chances that the entire headline will be read (Yes, the research showed that our attention spans have decreased to the point where we not only scan the body of an article or post but the headline as well).

For more fun facts, read the full article here.  Once you do, let me if your own experience backs the research up and how you are addressing it in your own marketing campaigns.

Your Company’s Social Data – Do you have a Clue?

In an informative piece in Social Media Today, Ben Harper discusses how social data must be a core component of your content strategy. He also points to three tools you can use to gather insights in-house. These include:

Followerwonk: Followerwonk allows you to analyze any Twitter audience by age, location, and bio word clouds to give you a flavour of your audience. Combine this with the most influential followers and see who they are and what you do to give yourself a headstart

Unmetric: Unmetric allows you to track your competitors’ social media content and get alerted when there are spikes in engagement levels, allowing you to react or use historical data to plan future activity

Twtrland: this tool allows you to delve into the Twitter data of any profile to see their most influential tweets, top followers, and basic demographics

Read the full article here.

Are you tracking your company social data? If so, what tools are you using? becomes Mother’s little helper – Keeping tabs on your brand

A number of clients have been asking us about social media tracking and monitoring tools.  Over the last little while we’ve been recommending HootSuite.

It allows you to create a dashboard of your most important social networking apps including LinkedIn, Twitter and Facebook and monitor them all on the same Web page.

This is a huge time saver for any company that want to keep tabs on its brand in the fast expanding social media universe.

Hootsuite received a good write up in today’s Financial Post.  You can read it here –

If there are other tools you use, let us know buy leaving a comment below. If you need help setting up HootSuite for you company send me an email at

What’s up Tweety Bird?

Twitter, Twitter, Twitter.  That’s all I seem to be hearing these days.  Granted, when your user base is growing at the pace of 300,000 accounts everyday (over 105 million users to date), you are bound to garner some attention. Just to put it in context, 4 billion tweets were posted on Twitter  in the first quarter of 2010.  That’s a lot of conversations.

I must admit that I was not an immediate Twitter convert.  For some reason, I really did not feel the need to know, in 140 characters bursts, what someone had for breakfast or dinner.  Fortunately, I regularly speak to people who are much wiser then me, and as a result have become a convert.

Due to the inordinate number of questions I get from clients about Twitter and its application to business, I am going to do two things.  First, I’m hosting a Webcast in the next few weeks to answer your questions. Second, my next few posts will highlight some powerful Twitter apps and their business utility.  The first one is TweetBeep (  It is very similar to Google Alerts but instead of searching the Web, it focuses on the Twitterverse.  Once you register (free) you are asked to create a set of key words or phrases.  Anytime these appear in a publicly available Twitter conversation (most are), you will receive an email alert.

How is this useful, you might ask?  It can give you a head’s up on tweets mentioning your products, services, customer service or other facets of your business.  When the chatter is positive, you may have yourself some champions.  When, on the other hand, the tweets are negative, it enables you to very quickly address whatever the issues may be. Finding out about negative comments right away, as opposed to waiting until they wind their way through the Web, can save time, money and brand equity (what old fashioned marketers call reputation).  Try it out and let me know what you think by posting a comment.

LinkedIn- You’ve come a long way baby!

Founded in 2002 by Reid Hoffman, and launched in 2003, LinkedIn ( has become the dominant Web-based professional networking platform.  I’ve been using it and have encouraged clients to do so for some time now.  As good as LinkedIn is, it did stumble somewhat by not embracing social media tools and networks fast enough.

This all changed over the last year or so with the integration of a number of social media capabilities into the LinkedIn platform.  In my view, these are the most important ones:

1.  Twitter ( – you can now have your Twitter feed automatically appear in your LinkedIn profile as soon as you’ve tweeted

2. Blogging – your blog posts now also get uploaded onto your profile right after they are posted on your blog (this feature is available for a number of blogging platforms, including WordPress and TypePad)

3. Slideshare ( – any voice-enabled PowerPoint presentations you’ve uploaded to to SildeShare now appear in your profile as well

These changes are important for a number of reasons.  First, they expose more of your brand and content to your LinkedIn professional network.  These contacts can now see your tweets and blog posts without having to go elsewhere.  Second, they save you a ton of time in that you no longer have to update your LinkedIn profile with content you’ve created elsewhere. Last, by making sure it embraces social media, LinkedIn is taking steps to stay relevant and, in the process, protect the myriad of hours its members have spent in building their profiles and extending their networks.