by Vanessa Chris I’m going to let you in on a little secret: Not every piece of content I’ve generated in my lifetime has been stellar. In fact, some of my pieces have downright sucked. It’s true. So why am I sharing this less-than-flattering truth bomb about myself—when I’m supposed to be convincing you of […]
by Vanessa Chris “So, it says here you’re a writer. What type of writing do you do?” This wasn’t a job interview. Despite my clammy hands and elevated heart rate, I wasn’t vying for my dream job or trying to land a new client. Rather, I was in my first consultation with an osteopath. Sitting […]
On the surface, writing for social media should be easy. I mean, how hard can it be to write 140 characters (or less), right? The thing is, for those of us that do it for a living—day in, day out—coming up with interesting, witty and entertaining ways to convey complex subject matter in one […]
Advertising on social media is somewhat of an art. You want your ads to be engaging (visually and content-wise)—but at the same time they need to be clear, with a strong call to action. If you’re not seeing the traction you’d like from your recent Twitter campaigns, this blog post—posted by the social media […]
Owner Aviva Rabinovici attributes her boutique copywriting agency’s success to a long-standing commitment to quality.
How much time could you save in a day if you completely threw email etiquette out the window? We’re talking no greeting, no sign-off and keeping the whole thing to three sentences or fewer. Could you do it?
It turns out consumers actually like content marketing. According to recent research, 43% of consumers say they’re more inclined to trust a business after reading branded content or a company blog—a number that is even higher (51%) if you simply focus on consumers between the ages of 18 and 44. The research, commissioned by […]
They say reading makes you a better writer, which is why we love hearing about the books our clients have on the go. Recently, one of the books that’s come up in conversation is Power of Habit: Why we do what we do in life and business, by Pulitzer Prize winner Charles Duhigg. The […]
Finding the time to generate content for your content marketing efforts can be a challenge. Believe us, we get it. Fortunately, many smaller forms of content marketing—such as blog posts and social media posts—can be squeezed into most days, if you plan for it.