Entries by Aviva Rabinovici

What the heck is a corporate writer anyway?

by Vanessa Chris “So, it says here you’re a writer. What type of writing do you do?” This wasn’t a job interview. Despite my clammy hands and elevated heart rate, I wasn’t vying for my dream job or trying to land a new client. Rather, I was in my first consultation with an osteopath. Sitting in a small room with a strange man and the door closed, my mind was racing. What does an osteopath even do? Is it a legit profession? How does it work? Am I going to have to take my clothes off? Which is probably why I gave him the short answer: “Oh, you know, corporate […]

Tips for writing effective Twitter ads

Advertising on social media is somewhat of an art. You want your ads to be engaging (visually and content-wise)—but at the same time they need to be clear, with a strong call to action.   If you’re not seeing the traction you’d like from your recent Twitter campaigns, this blog post—posted by the social media giant itself—offers five pretty good tips for writing effective Twitter ads. In our experience, many of the tips highlighted in the article—such conveying a sense of urgency, offering something for free (particularly content) and phrasing ads in the form of a question—are all effective strategies to garner likes, responses and retweets. That said, we have […]

The type of marketing consumers actually like

It turns out consumers actually like content marketing. According to recent research, 43% of consumers say they’re more inclined to trust a business after reading branded content or a company blog—a number that is even higher (51%) if you simply focus on consumers between the ages of 18 and 44.   The research, commissioned by Toronto-based ads platform developer StackAdapt and conducted by Leger Marketing, also uncovered specific forms of branded content that consumers say are most likely to influence their online purchasing decisions. These include:   Examples of the brand helping other people (22%) Content that helps make purchases easier (20%) Explanations of how a brand’s product can improve […]

Unleashing the power of habits

They say reading makes you a better writer, which is why we love hearing about the books our clients have on the go. Recently, one of the books that’s come up in conversation is Power of Habit: Why we do what we do in life and business, by Pulitzer Prize winner Charles Duhigg.   The book delves into the science behind habits and explains how you can use this information to both develop good ones and break bad ones. After taking a “peek inside” on Amazon, and reading the first few pages, it’s definitely a book I’d like to get my hands on (both to develop some better writing habits […]