Entries by Aviva Rabinovici

What the heck is a corporate writer anyway?

by Vanessa Chris “So, it says here you’re a writer. What type of writing do you do?” This wasn’t a job interview. Despite my clammy hands and elevated heart rate, I wasn’t vying for my dream job or trying to land a new client. Rather, I was in my first consultation with an osteopath. Sitting […]

The type of marketing consumers actually like

It turns out consumers actually like content marketing. According to recent research, 43% of consumers say they’re more inclined to trust a business after reading branded content or a company blog—a number that is even higher (51%) if you simply focus on consumers between the ages of 18 and 44.   The research, commissioned by […]

Unleashing the power of habits

They say reading makes you a better writer, which is why we love hearing about the books our clients have on the go. Recently, one of the books that’s come up in conversation is Power of Habit: Why we do what we do in life and business, by Pulitzer Prize winner Charles Duhigg.   The […]

Tips for churning out more content

Finding the time to generate content for your content marketing efforts can be a challenge. Believe us, we get it. Fortunately, many smaller forms of content marketing—such as blog posts and social media posts—can be squeezed into most days, if you plan for it.