On a sunny morning in San Diego, Michael hooked up to a live feed and delivered his Banff social media presentation using some of the very technology he touts
Author Archive for: Aviva
About Aviva Rabinovici
This author has yet to write their bio.Meanwhile lets just say that we are proud Aviva Rabinovici contributed a whooping 43 entries.
Entries by Aviva Rabinovici
Online marketing communications are cost-effective, quick to implement, and give you immediate, measurable feedback at the click of a mouse. It’s no wonder more and more corporations – large and small – are turning to Web sites, blogs, micro-blogs, and other social media.
When you’re trying to simultaneously manage 17 initiatives that all have a deadline of yesterday, it’s hard to keep track of current marketing best practices. How can you maximize the effectiveness of your print communications? Are leading companies even still using print? Should you be producing podcasts, hosting webinars, posting videos on YouTube, buying Google AdWords? Clearly, the strategies you adopt need to align to your corporate objectives and your budgetary constraints. But there are some quick steps you can take to glean industry best practices: Build your network – Find other marketing professionals via your professional associations, alumni group, connections through family and friends, service groups, or networking services, […]
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