What writing skills are today’s marketing graduates missing—and what types of business writing do you wish you had a chance to learn in school?
While writing may be a much-anticipated creative outlet—a bullet on your job description that you actually look forward to—when you write for a company, that piece of work isn’t yours.
As someone who prefers writing over speaking any day of the week, one Rosemary O’Connor quote has always resonated with me:
“I write because I don’t know what I think until I read what I say.”
Imagine, for a second, that all the pertinent information gleaned from your organization’s data was accessible to everyone—not just IT gurus.
If we said any social media channel could work for your brand, would you believe us?
If your marketing department is drowning in content—yet still failing to keep up with the demand for more—we have a few tips that might help.
The dream of every content marketer is to generate content that keeps readers coming back for more. But how exactly do you create a loyal following? In this video, Peter Shankman, founder and CEO of social media company The Geek Factory (and author of Zombie Loyalists: Using great service to create rabid fans) talks about how to create a super-loyal customer base.
Social media is a phenomenal way to connect with customers—but a consistent, effective strategy can also be a drag to maintain. In an ideal world, you’ll have someone to manage the day-to-day tasks for you. But if you don’t, you’ll be happy to hear you can do it yourself—in just 18 minutes a day. Hootesuite recently set out a great 18-minute social media plan for businesses. Basically, the minute-by-minute guide breaks down the social media experience into five easy steps: browse and engage; monitor; post; analyze; and schedule. It also gives you advice about how to apply the five steps to the various social media channels. In our opinion, it’s […]
Outsourcing great b2b writing—content that reflects your company’s style, tone and overall brand—can be a tricky process. Not only do you have to find a great writer (or agency of writers), but you have to be able to establish a writing process that works for both parties. The writing process can be different for every company. So, while an experienced writer will be able to offer suggestions as to how things could work—or how other companies have done things in the past—you ultimately have to know what will work best for your specific organization. To help, here are some questions you may want to consider: Will you provide […]
I hate it when content takes longer to write than anticipated—especially when my calendar is overflowing with deadlines. So when I recently came across a website that offered a complete handbook of copywriting formulas—a handbook that promised to drastically reduce the amount of time I spent writing content—I felt like I hit the jackpot. Right there in front of me were standard formulas for writing tweets, headlines, blog posts, web pages—virtually any form of content you could imagine. But, once I had a chance to really look at them, I have to admit—those formulas made my head spin. Honestly, I think it would take me longer to force information […]