Are you vlogging yet?

In the B2B space, vlog posts allow companies to showcase the expertise of their subject matter experts, communicate with their audience at a more intimate level and share content in a format that’s more interesting to consume—making it a popular medium both on desktops and devices. Creating a successful vlog doesn’t happen without effort, however. Here, we offer a few tips to get it right.

4 ways to keep the content flowing

Blogs establish credibility, get your name out there and remain excellent search engine fodder. The only trouble? Finding a steady stream of content to publish.

How strictly should you stick to a content calendar?

When it comes to content marketing, a calendar is essential—but how often should you stick to it, and when should you stray?

Do you need a content brand? (The short answer: No)

What exactly is a content brand? In a nutshell, it’s exactly what it sounds like—a strategy that governs how your organization plans to position itself as a valuable content provider. The thinking is that, by gradually building a content brand, you can churn out more focused content and achieve better results. This doesn’t sit well with me.

Quick content marketing fixes

If your content marketing efforts are falling short of your goals, don’t head back to the drawing board just yet. Chances are a simple tweak may, in fact, be all you need.

Mary Meeker’s 2014 Internet Trends Report – An Annual Must Read

If this is not on your reading list already, it should be.  It is insightful, well written, and considered by many as the State of the Union Address for all things Internet. Here are some highlights: •    Internet user growth has slowed below 10%; smartphone growth is still strong but slowing. But mobile data traffic is accelerating—up 81% year-over-year—thanks to video, where mobile is now 22% of consumption. •    Only 30% of the world’s 5.2 billion mobile users have smartphones—still room for growth. •    There are still more global TV users (5.5 billion) than mobile phone users (5.2 billion). •    97% of smartphones share OS “made in USA” vs. 5% […]

The case for case studies

A lot of content marketing is based on the old adage “show, don’t tell”. People don’t want to hear about why you’re great at what you do—they want you to prove it. And there’s no better way to do this than with a case study.

Is your writing a victim of marketing speak?

The next time you have a free moment, take your latest piece of written content and cover up your company name. Without it, can you still tell that the material is written about your company? Or could it apply to any one of your competitors?

4 Social Media Secrets You Can Learn from a Billionaire

Elon Musk is one of my favorite entrepreneurs.  Not only has he hit it out of the park multiple times, the companies he built are downright cool. The two I am referring to here are Tesla and SpaceX (oh yea, he also co-founded PayPal).  On top of this he is also a savvy social media practitioner. In a recent article in Fast Company, Musk lists 4 lessons we can all benefit from: 1. Own your executive brand – If you don’t somebody else will 2. Humanize your brand 3. Don’t show up and then fall silent 4. Use Twitter as a leadership tool Learn more about these secrets and read […]

Simple ways to add value to your writing

Information becomes content when it adds value to the customer experience. The best way to do this? Show – don’t tell. As a leader in your field, the best way to create valuable content is to showcase your talents, proprietary knowledge or expertise. Here are a few ways to do that: 1)      Offer insight Sure, that report laden with raw data makes sense to you, but chances are it’s just a bunch of numbers to your clients. Offering context, and explaining why the data is important to your clients’ business, is a great way to illustrate the value of your expertise. 2)      Boil it down Sometimes the most valuable content […]