Imagine, for a second, that all the pertinent information gleaned from your organization’s data was accessible to everyone—not just IT gurus. Non-IT-savvy users—we’re talking everyone from executives trying to balance short- and long-term strategies to marketers hoping to devise accurate consumer profiles—could actually make sense of the information they need, when they need it, in an easily-consumable way.
Well, this isn’t a pie-in-the-sky idea. Microsoft recently made it a reality with its new Power BI business intelligence suite. The program, designed with non-IT users in mind, makes it easy for anyone to harness the power of data analytics. Through user-friendly, personalized dashboards, individuals can stay on top of the data that’s most pertinent to them—and spot trends as they happen. Oh—and the best part? The basic package of Power BI is free.
I think this type of tool could do wonders for content marketing. After all, a piece of content is only effective if it resonates with its audience. This tool can allow marketers to get to know their audiences better—and help analyze the effectiveness of their collateral in new ways.
If you’d like test out this new software, our friends over at AnalyticsROI are offering a free online training session. It might be worth checking out. If you do, let us know how it goes—and if this type of business intelligence software could potentially improve your content marketing efforts.