Fifty essential mobile marketing facts what impact will they have on your company

With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries.  Here are some key highlights from this recent article in Forbes Magazine:

•    70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com)
•    74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result. (Source: ImpigeMobileStrategy.com, 2011)
•    Mobile coupons receive 10x higher redemption rates than print coupons. (Source: GoMobileBook.com)
•    81 percent of smartphone users have done product research from a smartphone, and 50 percent have made a purchase via their phone. (Source: Prosper Mobile Insights)

To read the full article,click here.

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