10 Surprising Metrics That Will Make You Rethink Your Social Strategy

In a well-written piece in Fast Company, Belle Beth Cooper shares some eye opening metrics that all marketers should to take into consideration as they continue to shape corporate social media strategies.

Here are some highlights:

1.    The fastest growing demographic on Twitter is the 55–64 year age bracket
2.    189 million of Facebook’s users are “mobile only”
3.    Every second, two new members join LinkedIn
4.    Social media has overtaken porn as the No. 1 activity on the web
5.    Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger

Read the full article here – http://bit.ly/10-surprising-metrics

Source: Fast Company Magazine

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