Still on the Fence about B2B Content Marketing? Read this Today!

Some excellent statistics and data in the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends report.  Click here for a great overview and a link to the full report.

Here are some highlights:

•    On average, B2B content marketers are spending 33% of their marketing budgets on content marketing, up from 26% last year; also, 54% plan to increase content marketing spending next year.
•    All content tactics are being used more frequently than they were last year, with the use of research reports, videos and mobile content having increased the most.
•    On average, B2B content marketers are using five social distribution channels; the most popular of those channels is LinkedIn, whereas Twitter had been the most popular the previous two years.

Do you or your marketing colleagues have any questions about content marketing? Post them below and I’ll answer them.

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