Why Content Marketing Matters More Than Ever

An excellent article in Fast Company by LinkedIn’s Jonathan Lister discusses why your content marketing strategy will ultimately decide whether or not customers will do business with you.

Some highlights:

Research shows consumers are 60% through the buyer’s journey before reaching out to brands for help on available options

There are a myriad of ways to gain greater understanding of your audience, but there’s no better barometer than the conversations you hear on the platforms where you have a constant stream of information.

Read the full article here – http://bit.ly/why-content-marketing-matters

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