In the B2B space, vlog posts allow companies to showcase the expertise of their subject matter experts, communicate with their audience at a more intimate level and share content in a format that’s more interesting to consume—making it a popular medium both on desktops and devices. Creating a successful vlog doesn’t happen without effort, however. Here, we offer a few tips to get it right.
When it comes to content marketing, a calendar is essential—but how often should you stick to it, and when should you stray?
According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks. The article also provide some backup research.
Here are the highlights:
• Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets
• Facebook posts of 40 characters or less receive 86% higher engagement
• Six word headlines increase the chances that the entire headline will be read (Yes, the research showed that our attention spans have decreased to the point where we not only scan the body of an article or post but the headline as well).
For more fun facts, read the full article here. Once you do, let me if your own experience backs the research up and how you are addressing it in your own marketing campaigns.
In an informative piece in Social Media Today, Ben Harper discusses how social data must be a core component of your content strategy. He also points to three tools you can use to gather insights in-house. These include:
– Followerwonk: Followerwonk allows you to analyze any Twitter audience by age, location, and bio word clouds to give you a flavour of your audience. Combine this with the most influential followers and see who they are and what you do to give yourself a headstart
– Unmetric: Unmetric allows you to track your competitors’ social media content and get alerted when there are spikes in engagement levels, allowing you to react or use historical data to plan future activity
– Twtrland: this tool allows you to delve into the Twitter data of any profile to see their most influential tweets, top followers, and basic demographics
Are you tracking your company social data? If so, what tools are you using?
With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries. Here are some key highlights from this recent article in Forbes Magazine:
• 70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com)
• 74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result. (Source: ImpigeMobileStrategy.com, 2011)
• Mobile coupons receive 10x higher redemption rates than print coupons. (Source: GoMobileBook.com)
• 81 percent of smartphone users have done product research from a smartphone, and 50 percent have made a purchase via their phone. (Source: Prosper Mobile Insights)
In a well-written piece in Fast Company, Belle Beth Cooper shares some eye opening metrics that all marketers should to take into consideration as they continue to shape corporate social media strategies. Read more
An excellent piece in the Social Media Examiner looks at which marketing tactics are most effective on Facebook. Read more
The vast potential of social media as a business tool is sometimes tempered by the potential risks it can engender. In a recent brief, Ryan Holmes, the CEO of Hootsuite, outlines a five step guide to social media security. Read more