Last week I participated in a panel discussion on social media. The event was put on by the Legal Marketing Association.
The audience was made up of law firm business developers and marketers. I was really impressed with the level of knowledge in the room and the willingness to consider trying new approaches in a profession that is not know for its innovations. I was also amazed by evolution of the Internet as a medium since the time I was practicing law, which is not that long ago. Then, most marketing was done via print and email, and Facebook was not even a gleam in Mark Zuckerberg’s eye.