What exactly is a content brand? In a nutshell, it’s exactly what it sounds like—a strategy that governs how your organization plans to position itself as a valuable content provider. The thinking is that, by gradually building a content brand, you can churn out more focused content and achieve better results. This doesn’t sit well with me.
If your content marketing efforts are falling short of your goals, don’t head back to the drawing board just yet. Chances are a simple tweak may, in fact, be all you need.
With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries. Here are some key highlights from this recent article in Forbes Magazine:
• 70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com)
• 74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result. (Source: ImpigeMobileStrategy.com, 2011)
• Mobile coupons receive 10x higher redemption rates than print coupons. (Source: GoMobileBook.com)
• 81 percent of smartphone users have done product research from a smartphone, and 50 percent have made a purchase via their phone. (Source: Prosper Mobile Insights)
In a well-written piece in Fast Company, Belle Beth Cooper shares some eye opening metrics that all marketers should to take into consideration as they continue to shape corporate social media strategies. Read more
An excellent piece in the Social Media Examiner looks at which marketing tactics are most effective on Facebook. Read more
NewsCred, a leading content marketing and syndication platform, recently uploaded this handy PowerPoint presentation. Here are some highlights:
• 27,000,000 pieces of content are shared every day
• 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR
• 64% of B2B content marketers say their biggest challenge is producing enough content
To download the full PowerPoint – click here
To find out how we help our clients make sure they have the all the content they need, when they need it, email me – michael at ar-com.com
An excellent article in Fast Company by LinkedIn’s Jonathan Lister discusses why your content marketing strategy will ultimately decide whether or not customers will do business with you.
Some highlights:
Research shows consumers are 60% through the buyer’s journey before reaching out to brands for help on available options
There are a myriad of ways to gain greater understanding of your audience, but there’s no better barometer than the conversations you hear on the platforms where you have a constant stream of information.
Read the full article here – http://bit.ly/why-content-marketing-matters
In a space that moves so fast, it’s a good idea to follow the companies and publications that are setting the trends. This time, we’re laying our bets on Ryan Holmes, CEO of Hootsuite, one of the web’s leading social media management companies (and Canadian to boot). In an end-of-year article in Fast Company magazine, he crystal balls social media’s path in the year ahead. Some highlights include:
• Social media will move beyond the marketing department
• Big data will grow but get more manageable
• Social media education will become formalized
Click here to read the full article here.
A happy holiday season, and a joyous, healthy, and prosperous new year to you and yours from all of us at AR Communications.