“Blog fade” is an expression used to describe the fading enthusiasm for a blog; posts become less and less frequent until the blog is finally left sitting idle collecting pixel dust. It’s happened to the best of us. We start out of the gate with a plan to blog twice a week, weekly, bi-weekly or […]
Over the last few years, the Internet has created a profound transformation in the world of marketing. I’m not talking about Google, Technorati, YouTube, FaceBook or even the industry’s latest darling – Twitter. I’m referring to something much more fundamental, and far more precious to marketers: the diminished attention span of our prospects and customers. […]
Podcasts (Web– and mp3–based audios) are becoming an ever more effective tool in the marketer’s arsenal. There are a number of reasons for this phenomenon: A significant percentage of consumers prefer to consume audio as opposed to written information. Podcasts are more flexible – in other words, you can’t read a case study or a […]
You may be surprised to hear it, but apparently economic conditions aren’t so great right now. That may explain the questions we’re receiving about ways to get more out of your marketing dollars. Today, one of the best methods for realizing the most bang for your budget is through online marketing tactics, including blogging, podcasts, […]
Last week I participated in a panel discussion on social media. The event was put on by the Legal Marketing Association. The audience was made up of law firm business developers and marketers. I was really impressed with the level of knowledge in the room and the willingness to consider trying new approaches in a […]
Marketing tip #1: Read everything. You never know where your next brilliant idea will come from. To wit, while skimming through the classifieds of our local paper this weekend, I came across an ad for a used car. A 2001 Chevrolet Malibu, advertised, in the paper’s words, as a "replica of winner 08 car of […]
You know how doctors swear to "do no harm"? Google follows a similar mantra in its organizational mission: "Do no evil." I wish every company that has something to say actually did the same thing. I speak from very recent experience: I clicked on a link to read an article. When the page loaded, it […]
I’ll be blunt: Newspapers are dying. But not for the reasons you think. It’s true that we increasingly get our information via an electronic device instead of from a dead tree, it’s likely even more true that newspapers are doing themselves in. So let’s amend our opening statement: Ineffectively managed newspapers are dying. Exhibit A […]