There comes a time in every company’s life where you just have to grow. That’s where we find ourselves at AR Communications these days, and it’s a good place to be. Of course, that means we need to find a sales person. And not just any sales person. We’re not just any company, after all. […]
I learned an important lesson yesterday: Sometimes, it’s about what you DON’T say. The big consumer-tech news this week is that Rogers has finally reached an agreement with Apple to sell the iPhone in Canada. The technologist in me thinks this is neat, and I’ve been chatting with journalists – including Canadian Press, CTV NewsNet […]
If you weren’t able to join us for our teleseminar earlier today, we’ve got great news for you: We recorded it and have made it available online. To listen in, click here. In this teleseminar, we cover the convergence point of technology, communications and marketing. But there’s only so much you can discuss in one […]
We are often approached to share our thoughts on leading edge technology and its impact on business. The results appear fairly regularly in mainstream media and trade publications, as well as electronic and online media across Canada. (See our Insight & Commentary page for a few past links.) The Globe and Mail is running an […]
For a lesson in why blogging and other forms of social media are relevant, look no further than this week’s Macworld Expo in San Francisco. Around this time every year, Apple hosts this event to showcase its latest technology. Other tech companies do the same thing, of course, but only Apple has managed to raise […]
We’ve touched on the What and the Who. It’s time for the Why. Recognize, however, that we can talk about the big Ws forever. At some point, it makes more sense to simply dive into the blogging pool. End tangent. Knowing why you’re writing is critically important. It explains why people will visit you regularly […]
By now, you’ve hopefully given some thought to who’s out there, how you’re reaching them and whether or not you’re actually succeeding. Now it’s time to use that insight to narrow down your possible actions. If your informal research has shown you that your stakeholders – customers, prospects, suppliers, etc. – are generally happy with […]
Knowing your audience is critical. When parents speak to their babies and toddlers, they use different words, phrases and tones than, say, you might use when you deliver a quarterly results presentation to the CEO. Fail to adapt the message to your audience and you may as well head home. But if you know who […]