Just kidding. You know we love our clients. But someone, somewhere on the vast network we call the Internet, may be saying this about your company. The better known your brand and your products, the greater the chance that someone is taking a pot shot at you. The issue is not whether the criticism is […]
As many of you know, I have long been a fan of podcasts as an effective marketing tool. My reasoning was, and continues to be, twofold: First, anecdotal evidence demonstrates that …
A number of clients have been asking us about social media tracking and monitoring tools. Over the last little while we’ve been recommending…
Twitter, Twitter, Twitter. That’s all I seem to be hearing these days. Granted, when your user base grows astronomically, you are bound to garner some attention. Just to put it in context, Twitter will have a projected 26 million users this year and in the first quarter of 2010, 4 billion tweets were posted. That’s…
Founded in 2002 by Reid Hoffman, and launched in 2003, LinkedIn (www.linkedin.com) has become the dominant Web-based professional networking platform. I’ve been using it and have encouraged clients to do so for some time now. As good as LinkedIn is, it did stumble somewhat by not embracing social media tools and…
A good article appeared in Processor on “Threat Protection in the Age of Social Networking”. It highlighted the tension that exists between IT executives and employees about…
With March break upon many of us, my mind is onto more metaphysical questions – thus the subject line. What I am referring to here are metrics and measurement, a subject…
Most of the apps on my iPhone were downloaded by my kids, so I don’t often use them (unless a meeting is really unproductive …). There are, however, more and more business apps being released that have real value to corporate marketing efforts