Most of the apps on my iPhone were downloaded by my kids, so I don’t often use them (unless a meeting is really unproductive …). There are, however, more and more business apps being released that have real value to corporate marketing efforts. One of our clients’ greatest challenges is continuously producing fresh content for their Web site, intranets, blogs and other social media efforts. Although more of them are starting to take advantage of the corporate blogging services we (and others) offer, the search for fresh content is constantly on.
In the social media space, video has become an effective, engaging, and low cost form of content (read my blog on video blogging here). One app that makes the creation and deployment of video content easy is iVideo. If you have a 3GS iPhone, you have video built in. If you have a 3G iPhone, the iVideo app will turn it into video camera. The truly cool and powerful function in iVideo (whichever phone you use) is its ability to share video content with numerous social networking sites at the click of a button. Any video you shoot, be it at a trade show or product demo, can be immediately uploaded to YouTube, Facebook, Twitter, and other sites. All you need to do is click the share button, pick the social network of your choice, and in a matter of minutes your content is before a global audience.
The grand cost of iVideo Camera in the iPhone app store – I picked it up for $0.99 (it’s not a typo). You can read more about it here: http://itunes.apple.com/ca/app/ivideocamera-record-video/id332166209?mt=8