A recent study covered by the tech site Mashable indicates that consumers are now spending more time on mobile apps than the Web. In June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of Web surfing (see chart below). This change in user behaviour is further confirmed by a recent report by Mary Meeker, a partner at the legendary venture capital firm Kleiner Perkins Caufield & Byers, which found that for the first time combined tablet and smartphone shipments eclipsed those of desktops and notebooks. All this data also backs Wired Magazines’ article last year “The Web is Dead”, which predicted that apps would soon overtake the Web.
What does that mean for your company? If you’ve developed and implemented a mobile strategy, you are well positioned to benefit from this coming shift. If you have started to give some thought to this and you move the process into high gear, you should be OK as well. If you’ve done neither, you better drop everything else and make this your top priority. Now.
Will mobile rule everything? No. But a significant segment of your current audience and your future one will spend an increasing amount of their time on their mobile devices. The question all companies have to answer is whether not they will be able to serve and create value on the devices and media on which their customers choose to spend their time.