By all appearances that is exactly what happened. Scott Brown’s upset, come from behind, win in the Massachusetts Senate race now represents the 41st vote in the Senate, breaking the Democrats filibuster-proof majority in Washington. In another word passage of President Obama’s healthcare reform legislation is now very much in doubt.
When you dig a little (which we did) you’ll find not only that a Canadian orchestrate the victory but he utilized social media tools to pull off what some referred to as one of the biggest political upset in recent memory. Whether you support or oppose healthcare reform in the US, the lesson is that social media marketing, properly leveraged, can significantly affect the outcome of a political race or, for that matter, the success of you company