A good number of our clients have been rolling out social media initiatives over the last year or are in the process of doing so. These initiatives include blogs, podcasts and social networking.
We also hear regularly from clients who are considering initiatives but are still unsure about the effectiveness and staying power of this particular marketing channel. One of the most frequent questions we hear: Is this social media thing for real and should be deploying our resources to leverage it? To answer this question I will direct you to some stats that were sent to us by a friend of ours, who herself is a savvy marketer. Check it out here: http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/