Last week, Matt Hartley, the National Post tech reporter, interviewed Patrick Pichette, the Canadian-born chief financial officer of Web giant Google Inc., and formerly BCE Inc. In the interview, Pichette is quoted as saying: “Canadian companies do not spend what would be required to actually capture the [Internet’s] advertising opportunity; they are staying traditional in their behavior and mindset.” What I find particularly interesting in his comments is the vast amount of analytics to which he has access. Keep in mind that Google currently controls over 85% of global search traffic (Netmarketshare) and is know to meticulously gather every bit of information on each search. That gives Mr. Pichette a pretty good perch from which to draw his conclusions.
The article is well worth a read. You can find it here – http://www.financialpost.com/story.html?id=2605570