Last week I promised to follow up with metrics from a recent study conducted on the growth of social media. Note: In my last post I indicated that the metrics I will list came from Pew Internet & American Life Project. While Pew was quoted in one of the articles I read in writing […]
September is on the calendar and school back in session. While enjoying the sunshine by the lake, I still received a steady stream of questions about this crazy world of social media. One of the more common ones – Is this thing here to stay? Is it worth investing marketing dollars in? Will it be […]
A recent study covered by the tech site Mashable indicates that consumers are now spending more time on mobile apps than the Web. In June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of Web surfing (see chart below). This change in user behaviour is further confirmed by a recent […]
In the first part of this post we established that all is well for Groupon. Are the merchants using the service enjoying similar success? By the company’s sheer growth, the answer would seem to be a resounding “yes” but it is a little more complicated than that. The cost to the merchant who signs up […]
Chicago based Groupon ("group coupon") is one of the great technology stories in recent memory. For those of you who still spend most of the time in the physical world, Groupon is a deal-of-the-day website localized to major markets that promotes itself with the now well-known tag line: 1 Ridiculously Huge Coupon A Day. It’s […]
A couple of days ago I received an email prodding me to watch a video . The email came from my 10 year old Jared. A day later while sipping my daily Americano (Kona beans I might add) I clicked on the link. Within the first 30 seconds I knew it would be one of the finest presentations on leadership I’ve…
When it comes to leveraging social networks for building your brand and generating leads, Facebook has not typically been the first site that comes to mind.
Some of the greatest challenges our clients face today include managing their employees’ use of social networks and enacting social media policies that work in the real world. Crossing the line between the personal and the professional happens in the click of a mouse and most often, in my opinion, on Facebook. This largest, and […]