Last week, Matt Hartley, the National Post tech reporter, interviewed Patrick Pichette, the Canadian-born chief financial officer of Web giant Google Inc., and formerly BCE Inc. In the interview, Pichette is quoted as saying: “Canadian companies do not spend what would be required to…
Huh? How can that be? Well, according to the book What Would Google Do?, in a “google universe” most information is both public and transparent. That means you can…
Video blogging is another of the social media tools we get questions about. “Does it really work?” clients ask. “Can it make a difference to…
By all appearances that is exactly what happened. Scott Brown’s upset, come from behind, win in the Massachusetts Senate race now represents the 41st vote in the…
In WWGD Jeff Jarvis address a number of principle (he refers to them as laws) that have enabled Google to become so dominant so fast. His first law is: “Give the people control and we will use it; don’t and you will lose us”
One of the ways we make our clients’ lives easier is by reading and studying the latest marketing trends and then synthesizing them into actionable strategies and tactics. This way, we can help our clients keep up with …
The US Federal Trade Commission (FTC) recently approved new guidelines with respect to certain aspects of online marketing. These guidelines represent administrative interpretations concerning the application of Section 5 …
A good number of our clients have been rolling out social media initiatives over the last year or are in the process of doing so. These initiatives include blogs, podcasts and social networking.