In the B2B space, vlog posts allow companies to showcase the expertise of their subject matter experts, communicate with their audience at a more intimate level and share content in a format that’s more interesting to consume—making it a popular medium both on desktops and devices. Creating a successful vlog doesn’t happen without effort, however. Here, we offer a few tips to get it right.
If this is not on your reading list already, it should be. It is insightful, well written, and considered by many as the State of the Union Address for all things Internet.
Here are some highlights:
• Internet user growth has slowed below 10%; smartphone growth is still strong but slowing. But mobile data traffic is accelerating—up 81% year-over-year—thanks to video, where mobile is now 22% of consumption.
• Only 30% of the world’s 5.2 billion mobile users have smartphones—still room for growth.
• There are still more global TV users (5.5 billion) than mobile phone users (5.2 billion).
• 97% of smartphones share OS “made in USA” vs. 5% in pre-iPhone era.
• Mobile advertising is still underperforming vs. time spent on mobile devices, whereas print is still significantly over performing.
• About 5 million Bitcoin wallets exist, up 8 times year-over-year.
• Tinder users “swipe” 800 million times per day, up 21 times year-over-year.
• 66% of U.S. tablet owners are surfing the web while watching TV. 44% are shopping.
• 52% of ESPN’s digital users access only on smartphones and tablets, representing 48% of time spent.
• China’s mobile Internet users now ~80% of total China Internet users. More critical mass for mobile web than anywhere, and leading mobile commerce revolution.
• Six of top 10 Internet properties “made in USA”—down from 9 of top 10 last year—with more than 86% of their users outside America. “China rising fast.”
Read the full report here – http://www.kpcb.com/internet-trends
With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries. Here are some key highlights from this recent article in Forbes Magazine:
• 70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com)
• 74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result. (Source: ImpigeMobileStrategy.com, 2011)
• Mobile coupons receive 10x higher redemption rates than print coupons. (Source: GoMobileBook.com)
• 81 percent of smartphone users have done product research from a smartphone, and 50 percent have made a purchase via their phone. (Source: Prosper Mobile Insights)
An excellent piece in the Social Media Examiner looks at which marketing tactics are most effective on Facebook. Read more
One of the most frequent questions we hear from clients relates in one form or another to the dollar ROI from social media. As the industry matures, more data is becoming available to shed light on this question.
A recent report from the McKinsey Global Institute examines the current usage of social technologies in four commercial sectors: consumer packaged goods, retail financial services, advanced manufacturing, and professional services. It concludes that the potential value to be unlocked by leveraging these technologies across the four sectors could potentially contribute $900 billion to $1.3 trillion in annual value.
Although the value that can be captured varies from industry to industry, all of them can benefit. The key to success? Creating the conditions for the full and enthusiastic participation of employees.
Click here for a copy of the study. Click here for a review of the report in Fast Company Magazine
For the latest information on, and best practices for, Mobile and Social Media marketing follow me on Twitter at Twitter.com/mikerabinovici