Outsourcing great b2b writing—content that reflects your company’s style, tone and overall brand—can be a tricky process. Not only do you have to find a great writer (or agency of writers), but you have to be able to establish a writing process that works for both parties.
The writing process can be different for every company. So, while an experienced writer will be able to offer suggestions as to how things could work—or how other companies have done things in the past—you ultimately have to know what will work best for your specific organization. To help, here are some questions you may want to consider:
- Will you provide the writer with content ideas or will they be expected to come up with topics themselves?
- What materials, information or interviews with subject matter experts will you provide? How will interviews be arranged and conducted?
- How hands-on are you going to be? Will you write something first and simply ask the writer to fix it up? Or will they be expected to write the articles from scratch?
- If you have a larger in-house team, how will you streamline the outsourcing process and keep track of the external writer’s workload?
Feel free to involve your writer in the discussion and acquire insight into their preferences. The ultimate goal, after all, is to find a system that works well for both parties—and is most likely to elicit great results.
To hear more tips on how to improve your company’s content with an external writer, download the new AR Communications Inc. ebook—The Right Fit: How To Outsource Great Writing.