Michael Rabinovici

Mary Meeker’s 2014 Internet Trends Report – An Annual Must Read

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If this is not on your reading list already, it should be.  It is insightful, well written, and considered by many as the State of the Union Address for all things Internet.

Here are some highlights:
•    Internet user growth has slowed below 10%; smartphone growth is still strong but slowing. But mobile data traffic is accelerating—up 81% year-over-year—thanks to video, where mobile is now 22% of consumption.
•    Only 30% of the world’s 5.2 billion mobile users have smartphones—still room for growth.
•    There are still more global TV users (5.5 billion) than mobile phone users (5.2 billion).
•    97% of smartphones share OS “made in USA” vs. 5% in pre-iPhone era.
•    Mobile advertising is still underperforming vs. time spent on mobile devices, whereas print is still significantly over performing.
•    About 5 million Bitcoin wallets exist, up 8 times year-over-year.
•    Tinder users “swipe” 800 million times per day, up 21 times year-over-year.
•    66% of U.S. tablet owners are surfing the web while watching TV. 44% are shopping.
•    52% of ESPN’s digital users access only on smartphones and tablets, representing 48% of time spent.
•    China’s mobile Internet users now ~80% of total China Internet users. More critical mass for mobile web than anywhere, and leading mobile commerce revolution.
•    Six of top 10 Internet properties “made in USA”—down from 9 of top 10 last year—with more than 86% of their users outside America. “China rising fast.”

Read the full report here – http://www.kpcb.com/internet-trends

Michael Rabinovici

Fifty essential mobile marketing facts what impact will they have on your company

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With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries.  Here are some key highlights from this recent article in Forbes Magazine:

•    70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com)
•    74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result. (Source: ImpigeMobileStrategy.com, 2011)
•    Mobile coupons receive 10x higher redemption rates than print coupons. (Source: GoMobileBook.com)
•    81 percent of smartphone users have done product research from a smartphone, and 50 percent have made a purchase via their phone. (Source: Prosper Mobile Insights)

To read the full article,click here.

Michael Rabinovici

Dollar Impact of Social Media – How does a Cool Trillion or so Sound?

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One of the most frequent questions we hear from clients relates in one form or another to the dollar ROI from social media.  As the industry matures, more data is becoming available to shed light on this question.

A recent report from the McKinsey Global Institute examines the current usage of social technologies in four commercial sectors:   consumer packaged goods, retail financial services, advanced manufacturing, and professional services.  It concludes that the potential value to be unlocked by leveraging these technologies across the four sectors could potentially contribute $900 billion to $1.3 trillion in annual value.

Although the value that can be captured varies from industry to industry, all of them can benefit.  The key to success? Creating the conditions for the full and enthusiastic participation of employees.

Click here for a copy of the study. Click here for a review of the report in Fast Company Magazine

For the latest information on, and best practices for, Mobile and Social Media marketing follow me on Twitter at Twitter.com/mikerabinovici

Michael Rabinovici

It’s the End of the Mall as We Know It and I Feel Fine

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Last week I had the pleasure of interviewing Gary Schwartz, CEO of Impact Mobile, and author of the recently published “The Impulse Economy”.  In it, he discusses the impact of the mobile revolution on traditional retail.

Click here to listen to the podcast (Length –  22 minutes and 54 seconds of wholesome goodness).

The Impulse Economy – Click here for your copy

“We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer?”

Michael Rabinovici

The Future of Mobile – Thoughts from Ignition West

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To help you keep your eye on the “mobile” ball, a link follows below to the slide deck from Ignition West: Future of Mobile conference held in San Francisco last week.

Some highlights include:

  • Last year the number of smartphones sold exceeded the number of PCs sold
  • In a few years the number of mobile devices will DWARF the number of PCs
  • Tablet sales should surpass PC sales in the next 2-3 years

For the full presentation put together by the smart folks at BI Intelligence go to – http://read.bi/the-mobile-revolution

Is your company looking to add mobile apps into its social media marketing mix?  Give us a call and we’d be happy to share some ideas. 

For the latest developments in social media follow me on Twitter at twitter.com/mikerabinovici

Michael Rabinovici

To Mobile or Not to Mobile

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If you’ve had any doubt ‘til now, I think the following stats courtesy of HubSpot will change your mind real quick:

Mobile in 2012

  1. Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.
  2. Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011.
  3. In 2012, 94% of smartphones users will be mobile internet users.
  4. All mobile phone users will reach 242.6 million in 2012, up 2.3% from 2011.
  5. Mobile shoppers will reach 72.8 million in 2012.
  6. Mobile buyers will reach 37.5 million in 2012.
  7. Smartphone shoppers will reach 68.6 million in 2012.
  8. Smartphone buyers will reach 36.4 million in 2012.
  9. Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011.
  10. iPad users will reach 41.9 million in 2012.
  11. In 2012, 76.4% of tablet users will be iPad users.
  12. Adult-aged eReader users will reach 45.6 million in 2012, up from 33.3 million in 2011.

Follow me on Twitter (Twitter.com/mikerabinovici) and get the latest information on, and best practices for, Mobile and Social Media marketing

Michael Rabinovici

Go Mobile or Go Home

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A recent study covered by the tech site Mashable indicates that consumers are now spending more time on mobile apps than the Web. In June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of Web surfing (see chart below).   This change in user behaviour is further confirmed by a recent report by Mary Meeker, a partner at the legendary venture capital firm Kleiner Perkins Caufield & Byers, which found that for the first time combined tablet and smartphone shipments eclipsed those of desktops and notebooks.  All this data also backs Wired Magazines’ article last year “The Web is Dead”, which predicted that apps would soon overtake the Web.

What does that mean for your company? If you’ve developed and implemented a mobile strategy, you are well positioned to benefit from this coming shift.  If you have started to give some thought  to this and you move the process into high gear, you should be OK as well.  If you’ve done neither, you better drop everything else and make this your top priority.  Now.

Will mobile rule everything? No.  But a significant segment of your current audience and your future one will spend an increasing amount of their time on their mobile devices.  The question all companies have to answer is whether not they will be able to serve and create value on the devices and media on which their customers choose to spend their time.

You can find a links to the reports mentioned above here:
Mobile Apps Put the Web in Their Rear-view Mirror
Top 10 Mobile Internet Trends