Last week I had the pleasure of interviewing Gary Schwartz, CEO of Impact Mobile, and author of the recently published “The Impulse Economy”. In it, he discusses the impact of the mobile revolution on traditional retail.
Click here to listen to the podcast (Length – 22 minutes and 54 seconds of wholesome goodness).
The Impulse Economy – Click here for your copy
“We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer?”