Which one and when? Prioritizing your marketing communications options
It’s like being a kid in a candy store these days, especially online. There are just so many tools, techniques, means, methods, gadgets, and gizmos – all designed to reach your customer, communicate your message, and deliver results. As you sift through the books, Web sites, blogs, industry examples, and proposals, how do you choose […]
ANSWERING THE CALLS
On a sunny morning in San Diego, Michael hooked up to a live feed and delivered his Banff social media presentation using some of the very technology he touts
Writing for the Web versus writing for print
Online marketing communications are cost-effective, quick to implement, and give you immediate, measurable feedback at the click of a mouse. It’s no wonder more and more corporations – large and small – are turning to Web sites, blogs, micro-blogs, and other social media.
Don’t fade away – the most common blogging pitfall
“Blog fade” is an expression used to describe the fading enthusiasm for a blog; posts become less and less frequent until the blog is finally left sitting idle collecting pixel dust. It’s happened to the best of us. We start out of the gate with a plan to blog twice a week, weekly, bi-weekly or […]
Welcome to the Attention Age
Over the last few years, the Internet has created a profound transformation in the world of marketing. I’m not talking about Google, Technorati, YouTube, FaceBook or even the industry’s latest darling – Twitter. I’m referring to something much more fundamental, and far more precious to marketers: the diminished attention span of our prospects and customers. […]
Getting the advice you need to succeed
When you’re trying to simultaneously manage 17 initiatives that all have a deadline of yesterday, it’s hard to keep track of current marketing best practices. How can you maximize the effectiveness of your print communications? Are leading companies even still using print? Should you be producing podcasts, hosting webinars, posting videos on YouTube, buying Google […]
The Power of Podcasting
Podcasts (Web– and mp3–based audios) are becoming an ever more effective tool in the marketer’s arsenal. There are a number of reasons for this phenomenon: A significant percentage of consumers prefer to consume audio as opposed to written information. Podcasts are more flexible – in other words, you can’t read a case study or a […]
It’s 2009. What Are You Doing Online?
You may be surprised to hear it, but apparently economic conditions aren’t so great right now. That may explain the questions we’re receiving about ways to get more out of your marketing dollars. Today, one of the best methods for realizing the most bang for your budget is through online marketing tactics, including blogging, podcasts, […]
Legalizing Social Media Marketing
Last week I participated in a panel discussion on social media. The event was put on by the Legal Marketing Association. The audience was made up of law firm business developers and marketers. I was really impressed with the level of knowledge in the room and the willingness to consider trying new approaches in a […]
Stretching is OK. Lying isn’t.
Marketing tip #1: Read everything. You never know where your next brilliant idea will come from. To wit, while skimming through the classifieds of our local paper this weekend, I came across an ad for a used car. A 2001 Chevrolet Malibu, advertised, in the paper’s words, as a "replica of winner 08 car of […]