Many of our B2B clients use a number of platforms when it comes to their social media marketing efforts. In these (relatively) heady days of social media marketing efforts, that’s a good thing. As this marketing channel matures, however, focusing marketing efforts on the social networks that deliver the best ROI becomes increasingly important. According […]
As companies and internal marketing departments evolve their social media strategies and refine their tactics, research is becoming available to shed light on these efforts. One area of particular focus has been the potentially different impact that social media has on B2B marketers in relation to their B2C brethren. In a recent study titled “2012 […]
Content marketing is gaining an increasingly important role for B2B marketers, and in companies’ overall marketing strategies . Below you will find a link to the 2012 Benchmarks, Budgets & Trends survey put together by the Content Marketing Institute and MarketingProfs. For purposes of the research, the survey defined content marketing as follows: “Content marketing/custom […]
Last week I had the pleasure of interviewing Gary Schwartz, CEO of Impact Mobile, and author of the recently published “The Impulse Economy”. In it, he discusses the impact of the mobile revolution on traditional retail. Click here to listen to the podcast (Length – 22 minutes and 54 seconds of wholesome goodness). The Impulse […]
To help you keep your eye on the “mobile” ball, a link follows below to the slide deck from Ignition West: Future of Mobile conference held in San Francisco last week. Some highlights include: Last year the number of smartphones sold exceeded the number of PCs sold In a few years the number of […]
If you’ve had any doubt ‘til now, I think the following stats courtesy of HubSpot will change your mind real quick: Mobile in 2012 Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011. Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011. In 2012, […]
Most companies that have ventured into the social media space have focused almost exclusively on marketing. Very few have considered the tremendous benefits that can be unleashed by using social media tools within their company. In a good piece in IT Business, Robert Scheier gives a number of examples, including IBM, where “social networking isn’t […]
A few weeks ago, I had the pleasure of presenting at Federated Business’s Strategic Planning Skills event. When the invitation to present arrived a few months earlier, the topic at first blush seemed a little awkward. Once I started to research it, I was amazed at social media’s potential impact on all the key facets […]