NewsCred, a leading content marketing and syndication platform, recently uploaded this handy PowerPoint presentation. Here are some highlights: • 27,000,000 pieces of content are shared every day • 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR • 64% of […]
An excellent article in Fast Company by LinkedIn’s Jonathan Lister discusses why your content marketing strategy will ultimately decide whether or not customers will do business with you. Some highlights: Research shows consumers are 60% through the buyer’s journey before reaching out to brands for help on available options There are a myriad of ways […]
Some excellent statistics and data in the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends report. Click here for a great overview and a link to the full report. Here are some highlights: • On average, B2B content marketers are spending 33% of their marketing budgets on content marketing, up from 26% last year; also, […]
There seems to be a perception that Facebook may be good for big B2C brands, but not of much use to B2B marketers, especially those in the services industry. As a recent article in the Social Media Examiner aptly put it, in the context of a legendary mission to the moon: “The story of Apollo […]
In a space that moves so fast, it’s a good idea to follow the companies and publications that are setting the trends. This time, we’re laying our bets on Ryan Holmes, CEO of Hootsuite, one of the web’s leading social media management companies (and Canadian to boot). In an end-of-year article in Fast Company magazine, […]
I thought this may be of interest to anyone in the midst of Q4 and planning their 2013 campaigns. This is the company we regularly follow, and that we trained with a few years ago. This free excerpt from the report is excellent for anyone looking to take their lead gen to the next level […]
Last week, I tweeted that if you only read one business article for the week, it should be the one in I referred to in Fast Company about chaos being the new order. I was wrong. If you only read one business article this year, that’s the one you should read. The whole subject of […]
One of the most frequent questions we hear from clients relates in one form or another to the dollar ROI from social media. As the industry matures, more data is becoming available to shed light on this question. A recent report from the McKinsey Global Institute examines the current usage of social technologies in four […]