Michael Rabinovici

The 50 Most Important Content Marketing Stats You Need To Know

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NewsCred,  a leading content marketing and syndication platform, recently uploaded this handy PowerPoint presentation.  Here are some highlights:

•    27,000,000 pieces of content are shared every day

•    72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR

•    64% of B2B content marketers say their biggest challenge is producing enough content

To download the full PowerPoint – click here

To find out how we help our clients make sure they have the all the content they need, when they need it, email me – michael at ar-com.com

Michael Rabinovici

Why Content Marketing Matters More Than Ever

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An excellent article in Fast Company by LinkedIn’s Jonathan Lister discusses why your content marketing strategy will ultimately decide whether or not customers will do business with you.
Some highlights:

Research shows consumers are 60% through the buyer’s journey before reaching out to brands for help on available options

There are a myriad of ways to gain greater understanding of your audience, but there’s no better barometer than the conversations you hear on the platforms where you have a constant stream of information.

Read the full article here – http://bit.ly/why-content-marketing-matters

Michael Rabinovici

So you think Facebook is no good for B2B service companies? Think Again!

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There seems to be a perception that Facebook may be good for big B2C brands, but not of much use to B2B marketers, especially those in the services industry.  As a recent article in the Social Media Examiner aptly put it, in the context of a legendary mission to the moon: 

“The story of Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B2B marketers.  Astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth.

“B2B marketers: Facebook is your moon.

“In the 2012 Social Media Marketing Industry Report, B2B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year.

“But while Facebook may not be your final destination for marketing to B2B customers, it has incredible gravitational pull. Savvy marketers, like the astronauts aboard the Apollo 13 mission, can leverage that pull to take them where they want to go.”

The article proceeds to detail the fascinating story of how some executive firms went about using Facebook to build a brand “in a crowded field in an industry that frankly isn’t very sexy”.   Click here to read the full article

Michael Rabinovici

Where is the Social Media Bus Going in 2013?

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In a space that moves so fast, it’s a good idea to follow the companies and publications that are setting the trends. This time, we’re laying our bets on Ryan Holmes, CEO of Hootsuite, one of the web’s leading social media management companies (and Canadian to boot). In an end-of-year article in Fast Company magazine, he crystal balls social media’s path in the year ahead. Some highlights include:

• Social media will move beyond the marketing department

• Big data will grow but get more manageable

• Social media education will become formalized

Click here to read the full article here.

A happy holiday season, and a joyous, healthy, and prosperous new year to you and yours from all of us at AR Communications.

Michael Rabinovici

Benchmark 2012 Lead Generation – Key Industry Trends for Generating Leads of the Highest Quality – Free Excerpt

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I thought  this may be of interest to anyone in the midst of Q4 and planning their 2013 campaigns.
This is the company we regularly follow, and that we trained with a few years ago. 

This free excerpt from the report is excellent for anyone looking to take their lead gen to the next level in 2013 – http://bit.ly/lead-generation-2012

The information and insights from this company on lead generation are pure gold  and well worth reading.

For the latest developments in social media and mobile marketing follow me on Twitter at twitter.com/mikerabinovici

Michael Rabinovici

You Like it Now but You’ll Learn to Love it Later

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Last week, I tweeted that if you only read one business article for the week, it should be the one in I referred to in Fast Company about chaos being the new order. I was wrong. If you only read one business article this year, that’s the one you should read.

The whole subject of chaos, and how we know we should embrace it but yet are afraid of it, is best summed up for me in a few lines from Robbie Robertson’s classic “Somewhere Down The Crazy River”

Wait, did you hear that
Oh this is sure stirring up some ghosts for me
She said "There’s one thing you’ve got to learn
Is not to be afraid of it."
I said "No, I like it, I like it, it’s good."
She said "You like it now
But you’ll learn to love it later."

Indeed we will.

Read the Fast Company article here http://bit.ly/chaos-is-the-new-order

What are your thoughts?  How has your company dealt with chaos? Comment below.

Michael Rabinovici

Dollar Impact of Social Media – How does a Cool Trillion or so Sound?

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One of the most frequent questions we hear from clients relates in one form or another to the dollar ROI from social media.  As the industry matures, more data is becoming available to shed light on this question.

A recent report from the McKinsey Global Institute examines the current usage of social technologies in four commercial sectors:   consumer packaged goods, retail financial services, advanced manufacturing, and professional services.  It concludes that the potential value to be unlocked by leveraging these technologies across the four sectors could potentially contribute $900 billion to $1.3 trillion in annual value.

Although the value that can be captured varies from industry to industry, all of them can benefit.  The key to success? Creating the conditions for the full and enthusiastic participation of employees.

Click here for a copy of the study. Click here for a review of the report in Fast Company Magazine

For the latest information on, and best practices for, Mobile and Social Media marketing follow me on Twitter at Twitter.com/mikerabinovici

Michael Rabinovici

B2B – Which Social Media Platform Rules?

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Many of our B2B clients use a number of platforms when it comes to their social media marketing efforts.  In these (relatively) heady days of social media marketing efforts, that’s a good thing.  As this marketing channel matures, however, focusing marketing efforts on the social networks that deliver the best ROI becomes increasingly important.  According to a report by BtoB Online, 30% of the marketers surveyed  ranked LinkedIn as the most important social media channel.  Here is how the others stacked up, as well as some other helpful statistics.

Social Media Network Used Most Often

•    LinkedIn (83%)
•    Twitter (80%)
•    Facebook (79%)
•    YouTube (60%)
•    Blogging (50%)

Social Media Use by B2B Marketers

•    32% are "very" or "fully" engaged in marketing via social channels, up from 21% in 2011. That number is expected to increase to 53% by 2013, according to BtoB:
•    35% began marketing via social media in the previous two years alone
•    Only 13% report using social media marketing for more than 4 years  

For an excellent summary of the report click here. For related information go here.

For more mind blowing research and insights on social media and mobile marketing follow me on Twitter at www.twitter.com/mikerabinovici or email me at michael at ar-com.com.