Finding the right external writer to handle your b2b writing needs is a lot like dating—you have to know yourself first before you’ll even have a chance at finding your perfect partner. To help you out, we’ve put together a list of questions you may want to consider before beginning your search for your business writing soulmate.
NewsCred, a leading content marketing and syndication platform, recently uploaded this handy PowerPoint presentation. Here are some highlights:
• 27,000,000 pieces of content are shared every day
• 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR
• 64% of B2B content marketers say their biggest challenge is producing enough content
To download the full PowerPoint – click here
To find out how we help our clients make sure they have the all the content they need, when they need it, email me – michael at ar-com.com
Most companies that have ventured into the social media space have focused almost exclusively on marketing. Very few have considered the tremendous benefits that can be unleashed by using social media tools within their company.
In a good piece in IT Business, Robert Scheier gives a number of examples, including IBM, where “social networking isn’t just for spreading the word to customers. Employees use an internal Facebook-like network to find colleagues with the skills they need to solve pesky customer problems”. It is these type of collaboration applications that deliver significant ROI for your business. Read the full article here – http://bit.ly/ts7QTs
For another excellent article, I suggest “Using Social Media To Improve Employee Communication, Collaboration, And Even Compensation” by Shawn Graham which appeared in Fast Company. You can read it here – http://bit.ly/tKbzJG
From all of us at AR Communications Inc., a joyous holiday season, and a healthy, happy, and prosperous new year.