Michael Rabinovici

Mary Meeker’s 2014 Internet Trends Report – An Annual Must Read

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If this is not on your reading list already, it should be.  It is insightful, well written, and considered by many as the State of the Union Address for all things Internet.

Here are some highlights:
•    Internet user growth has slowed below 10%; smartphone growth is still strong but slowing. But mobile data traffic is accelerating—up 81% year-over-year—thanks to video, where mobile is now 22% of consumption.
•    Only 30% of the world’s 5.2 billion mobile users have smartphones—still room for growth.
•    There are still more global TV users (5.5 billion) than mobile phone users (5.2 billion).
•    97% of smartphones share OS “made in USA” vs. 5% in pre-iPhone era.
•    Mobile advertising is still underperforming vs. time spent on mobile devices, whereas print is still significantly over performing.
•    About 5 million Bitcoin wallets exist, up 8 times year-over-year.
•    Tinder users “swipe” 800 million times per day, up 21 times year-over-year.
•    66% of U.S. tablet owners are surfing the web while watching TV. 44% are shopping.
•    52% of ESPN’s digital users access only on smartphones and tablets, representing 48% of time spent.
•    China’s mobile Internet users now ~80% of total China Internet users. More critical mass for mobile web than anywhere, and leading mobile commerce revolution.
•    Six of top 10 Internet properties “made in USA”—down from 9 of top 10 last year—with more than 86% of their users outside America. “China rising fast.”

Read the full report here – http://www.kpcb.com/internet-trends

Michael Rabinovici

Fifty essential mobile marketing facts what impact will they have on your company

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With mobile commerce continuing to grow at an unprecedented rate, it is important to keep an eye on emerging trends as they will no doubt impact all industries.  Here are some key highlights from this recent article in Forbes Magazine:

•    70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com)
•    74 percent of people use their mobile phone to help them while shopping, with 79 percent making a purchase as a result. (Source: ImpigeMobileStrategy.com, 2011)
•    Mobile coupons receive 10x higher redemption rates than print coupons. (Source: GoMobileBook.com)
•    81 percent of smartphone users have done product research from a smartphone, and 50 percent have made a purchase via their phone. (Source: Prosper Mobile Insights)

To read the full article,click here.

Michael Rabinovici

10 Surprising Metrics That Will Make You Rethink Your Social Strategy

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In a well-written piece in Fast Company, Belle Beth Cooper shares some eye opening metrics that all marketers should to take into consideration as they continue to shape corporate social media strategies. Read more