Aviva Rabinovici

Great writing starts with a great process

/0 Comments/in , , , , , /by

Outsourcing great b2b writing—content that reflects your company’s style, tone and overall brand—can be a tricky process. Not only do you have to find a great writer (or agency of writers), but you have to be able to establish a writing process that works for both parties.

 

The writing process can be different for every company. So, while an experienced writer will be able to offer suggestions as to how things could work—or how other companies have done things in the past—you ultimately have to know what will work best for your specific organization. To help, here are some questions you may want to consider:

 

  • Will you provide the writer with content ideas or will they be expected to come up with topics themselves?
  • What materials, information or interviews with subject matter experts will you provide? How will interviews be arranged and conducted?
  • How hands-on are you going to be? Will you write something first and simply ask the writer to fix it up? Or will they be expected to write the articles from scratch?
  • If you have a larger in-house team, how will you streamline the outsourcing process and keep track of the external writer’s workload?

 

Feel free to involve your writer in the discussion and acquire insight into their preferences. The ultimate goal, after all, is to find a system that works well for both parties—and is most likely to elicit great results.

 

To hear more tips on how to improve your company’s content with an external writer, download the new AR Communications Inc. ebook—The Right Fit: How To Outsource Great Writing.

 

Aviva Rabinovici

Finding your writing soulmate

/0 Comments/in , , , , , , , , /by

Finding the right external writer to handle your b2b writing needs is a lot like dating—you have to know yourself first before you’ll even have a chance at finding your perfect partner. To help you out, we’ve put together a list of questions you may want to consider before beginning your search for your business writing soulmate.

Read more
Aviva Rabinovici

The secret to getting the writing you want

/0 Comments/in , , , , /by

Even if you were to hire the absolute best writer in the world, they could potentially deliver content that fails to meet your expectations. That’s why it’s crucial to make sure your expectations are as clear as possible—and well-communicated to your writer.

Read more
Aviva Rabinovici

Combatting MAS: Mindless Accept Syndrome

/0 Comments/in , /by

In this TED Talk, though, David Grady provides some advice that I think is worth a listen: how to save yourself from bad meetings.

Read more
Michael Rabinovici

Dollar Impact of Social Media – How does a Cool Trillion or so Sound?

/0 Comments/in , , , , , , , , , , , , , , , /by

One of the most frequent questions we hear from clients relates in one form or another to the dollar ROI from social media.  As the industry matures, more data is becoming available to shed light on this question.

A recent report from the McKinsey Global Institute examines the current usage of social technologies in four commercial sectors:   consumer packaged goods, retail financial services, advanced manufacturing, and professional services.  It concludes that the potential value to be unlocked by leveraging these technologies across the four sectors could potentially contribute $900 billion to $1.3 trillion in annual value.

Although the value that can be captured varies from industry to industry, all of them can benefit.  The key to success? Creating the conditions for the full and enthusiastic participation of employees.

Click here for a copy of the study. Click here for a review of the report in Fast Company Magazine

For the latest information on, and best practices for, Mobile and Social Media marketing follow me on Twitter at Twitter.com/mikerabinovici

Michael Rabinovici

Getting Social In House

/0 Comments/in , , , /by

Most companies that have ventured into the social media space have focused almost exclusively on marketing.  Very few have considered the tremendous benefits that can be unleashed by using social media tools within their company.

In a good piece in IT Business, Robert Scheier gives a number of examples, including IBM, where “social networking isn’t just for spreading the word to customers. Employees use an internal Facebook-like network to find colleagues with the skills they need to solve pesky customer problems”.  It is these type of collaboration applications that deliver significant ROI for your business.  Read the full article here – http://bit.ly/ts7QTs

For another excellent article, I suggest “Using Social Media To Improve Employee Communication, Collaboration, And Even Compensation” by Shawn Graham which appeared in Fast Company.  You can read it here – http://bit.ly/tKbzJG

From all of us at AR Communications Inc., a joyous holiday season, and a healthy, happy, and prosperous new year.