The Case for Podcasts – Doubling the odds that your marketing message will be remembered
As many of you know, I have long been a fan of podcasts as an effective marketing tool. My reasoning was, and continues to be, twofold: First, anecdotal evidence demonstrates that …
HootSuite.com becomes Mother’s little helper – Keeping tabs on your brand
A number of clients have been asking us about social media tracking and monitoring tools. Over the last little while we’ve been recommending…
What’s up Tweety Bird?
Twitter, Twitter, Twitter. That’s all I seem to be hearing these days. Granted, when your user base grows astronomically, you are bound to garner some attention. Just to put it in context, Twitter will have a projected 26 million users this year and in the first quarter of 2010, 4 billion tweets were posted. That’s…
LinkedIn- You’ve come a long way baby!
Founded in 2002 by Reid Hoffman, and launched in 2003, LinkedIn (www.linkedin.com) has become the dominant Web-based professional networking platform. I’ve been using it and have encouraged clients to do so for some time now. As good as LinkedIn is, it did stumble somewhat by not embracing social media tools and…
Threat Protection in the Age of Social Networking
A good article appeared in Processor on “Threat Protection in the Age of Social Networking”. It highlighted the tension that exists between IT executives and employees about…
If a blog falls in the forest does anybody hear?
With March break upon many of us, my mind is onto more metaphysical questions – thus the subject line. What I am referring to here are metrics and measurement, a subject…
This app is better than ice cream
Most of the apps on my iPhone were downloaded by my kids, so I don’t often use them (unless a meeting is really unproductive …). There are, however, more and more business apps being released that have real value to corporate marketing efforts
Canada risks missing digital revolution: Google CFO
Last week, Matt Hartley, the National Post tech reporter, interviewed Patrick Pichette, the Canadian-born chief financial officer of Web giant Google Inc., and formerly BCE Inc. In the interview, Pichette is quoted as saying: “Canadian companies do not spend what would be required to…
Your Worst Customer is Your Best Friend
Huh? How can that be? Well, according to the book What Would Google Do?, in a “google universe” most information is both public and transparent. That means you can…
What’s up with Video Blogging?
Video blogging is another of the social media tools we get questions about. “Does it really work?” clients ask. “Can it make a difference to…