Is having 600 million friends a good thing?
Some of the greatest challenges our clients face today include managing their employees’ use of social networks and enacting social media policies that work in the real world. Crossing the line between the personal and the professional happens in the click of a mouse and most often, in my opinion, on Facebook. This largest, and […]
App, App and Away – Is your Company Ready for the Mobile Revolution?
The mobile Web’s walk is quickly catching up with its talk. In fact, according to Morgan Stanley (http://on.mash.to/morgan-stanley-mobile): “Based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015”. This has profound implications for how companies will plan and execute their Web marketing strategies into the future.
Social influence – Do you have any? Does your company? Does your Boss?
While many of our clients are starting to leverage the power of social media for their companies, some are further down the path then others. The ultimate test for effective use of social media is whether it influences opinion, propels action and engages the intended audience. The question then becomes: can you measure social influence? The answer is…
Faster Web Sites = Improved Profits
Last week I had the pleasure of speaking with Alistair Croll, a leading Web Performance expert. Alistair is the founder of…
Expected Changes in B2B Marketing Budgets for 2011
An excellent survey from the smart folks at Marketing Sherpa. Here is their summary and survey results…
Don’t spend another cent on your branding campaigns until you read this
Last week, I had the pleasure of speaking with Martin Goldfarb, co-author of the just published book, Affinity Beyond Branding.Martin is perhaps best known as the official Liberal Party pollster from 1973-1992. He also happens to be one of Canada’s most successful entrepreneurs and…
It’s 11:00 in the Twitterverse. Do you know where your people are?
One topic that we’ve been spending a lot of time discussing with clients is corporate social media policies.
I feel the need…the need for speed
Just when I thought the summer sun and mellow pace of afternoons by the lake has dulled has my sense of how fast the Web is really moving, I came across a resource that…
Flip the Funnel – What if all of your company’s marketing is completely backwards?
I often discuss books with our clients and business partners that I think can have a major positive impact on their businesses. One title which has consistently been on the list for the last couple years is Joe Jaffe’s “Join the Conversation”. His most recent book, “ Flip the Funnel”, is equally powerful. The assumption in this book is …
Your Company Sucks
Just kidding. You know we love our clients. But someone, somewhere on the vast network we call the Internet, may be saying this about your company. The better known your brand and your products, the greater the chance that someone is taking a pot shot at you. The issue is not whether the criticism is […]