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Michael Rabinovici

Go Mobile or Go Home

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A recent study covered by the tech site Mashable indicates that consumers are now spending more time on mobile apps than the Web. In June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of Web surfing (see chart below).   This change in user behaviour is further confirmed by a recent report by Mary Meeker, a partner at the legendary venture capital firm Kleiner Perkins Caufield & Byers, which found that for the first time combined tablet and smartphone shipments eclipsed those of desktops and notebooks.  All this data also backs Wired Magazines’ article last year “The Web is Dead”, which predicted that apps would soon overtake the Web.

What does that mean for your company? If you’ve developed and implemented a mobile strategy, you are well positioned to benefit from this coming shift.  If you have started to give some thought  to this and you move the process into high gear, you should be OK as well.  If you’ve done neither, you better drop everything else and make this your top priority.  Now.

Will mobile rule everything? No.  But a significant segment of your current audience and your future one will spend an increasing amount of their time on their mobile devices.  The question all companies have to answer is whether not they will be able to serve and create value on the devices and media on which their customers choose to spend their time.

You can find a links to the reports mentioned above here:
Mobile Apps Put the Web in Their Rear-view Mirror
Top 10 Mobile Internet Trends

 

 

Michael Rabinovici

This app is better than ice cream

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Most of the apps on my iPhone were downloaded by my kids, so I don’t often use them (unless a meeting is really unproductive …).  There are, however, more and more business apps being released that have real value to corporate marketing efforts.  One of our clients’ greatest challenges is continuously producing fresh content for their Web site, intranets, blogs and other social media efforts.  Although more of them are starting to take advantage of the corporate blogging services we (and others) offer, the search for fresh content is constantly on.  

In the social media space, video has become an effective, engaging, and low cost form of content (read my blog on video blogging here).  One app that makes the creation and deployment of video content easy is iVideo. If you have a 3GS iPhone, you have video built in.  If you have a 3G iPhone, the iVideo app will turn it into video camera. The truly cool and powerful function in iVideo (whichever phone you use) is its ability to share video content with numerous social networking sites at the click of a button. Any video you shoot, be it at a trade show or product demo, can be immediately uploaded to YouTube, Facebook, Twitter, and other sites. All you need to do is click the share button, pick the social network of your choice, and in a matter of minutes your content is before a global audience.

The grand cost of iVideo Camera in the iPhone app store –  I picked it up for $0.99 (it’s not a typo). You can read more about it here:  http://itunes.apple.com/ca/app/ivideocamera-record-video/id332166209?mt=8