Posts

Vanessa Chris

The end of the (written) word as we know it?

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As someone who prefers writing over speaking any day of the week, one Rosemary O’Connor quote has always resonated with me:

 

“I write because I don’t know what I think until I read what I say.”

 

If you feel the same way, then you may have a similar reaction to Facebook’s prediction that, in five years’ time, the written word will be out—at least when it comes to social media—and video will become the communication method of choice.

 

According to the social media giant, the number of text updates has already started to diminish, while video is on the rise. As someone who gets clunky in front of a camera—who trips over her words, can’t remember what she wanted to say, and says “like”, “um” and “uh” an embarrassingly inordinate amount of times in one sentence—I can’t imagine a day when I’d ever turn a camera on myself to announce a mundane update in my life.

 

That said, I understand the whole notion of “show, don’t tell”—and while it may be difficult to capture many of life’s personal, spontaneous moments on camera, I definitely see how businesses could start relying more on video when it comes to social media marketing.

 

What do you think? Could the written word eventually become extinct? What would that type of world even LOOK like?

Michael Rabinovici

Tweets, Facebook Posts and Headlines – Is There an Ideal Length?

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According to a recent article in Fast Company Magazine, there are , in fact, optimal lengths for our various missives on social media networks.  The article also provide some backup research.

Here are the highlights:

•    Perfect tweet length was right around 100 characters, resulting in a spike of re-tweets
•    Facebook posts of 40 characters or less receive 86% higher engagement
•    Six word headlines increase the chances that the entire headline will be read (Yes, the research showed that our attention spans have decreased to the point where we not only scan the body of an article or post but the headline as well).

For more fun facts, read the full article here.  Once you do, let me if your own experience backs the research up and how you are addressing it in your own marketing campaigns.

Michael Rabinovici

Facebook Marketing – What Works and What Doesn’t

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An excellent piece in the Social Media Examiner looks at which marketing tactics are most effective on Facebook.  Read more

Michael Rabinovici

B2B – Which Social Media Platform Rules?

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Many of our B2B clients use a number of platforms when it comes to their social media marketing efforts.  In these (relatively) heady days of social media marketing efforts, that’s a good thing.  As this marketing channel matures, however, focusing marketing efforts on the social networks that deliver the best ROI becomes increasingly important.  According to a report by BtoB Online, 30% of the marketers surveyed  ranked LinkedIn as the most important social media channel.  Here is how the others stacked up, as well as some other helpful statistics.

Social Media Network Used Most Often

•    LinkedIn (83%)
•    Twitter (80%)
•    Facebook (79%)
•    YouTube (60%)
•    Blogging (50%)

Social Media Use by B2B Marketers

•    32% are "very" or "fully" engaged in marketing via social channels, up from 21% in 2011. That number is expected to increase to 53% by 2013, according to BtoB:
•    35% began marketing via social media in the previous two years alone
•    Only 13% report using social media marketing for more than 4 years  

For an excellent summary of the report click here. For related information go here.

For more mind blowing research and insights on social media and mobile marketing follow me on Twitter at www.twitter.com/mikerabinovici or email me at michael at ar-com.com.