Most companies that have ventured into the social media space have focused almost exclusively on marketing. Very few have considered the tremendous benefits that can be unleashed by using social media tools within their company.
In a good piece in IT Business, Robert Scheier gives a number of examples, including IBM, where “social networking isn’t just for spreading the word to customers. Employees use an internal Facebook-like network to find colleagues with the skills they need to solve pesky customer problems”. It is these type of collaboration applications that deliver significant ROI for your business. Read the full article here – http://bit.ly/ts7QTs
For another excellent article, I suggest “Using Social Media To Improve Employee Communication, Collaboration, And Even Compensation” by Shawn Graham which appeared in Fast Company. You can read it here – http://bit.ly/tKbzJG
From all of us at AR Communications Inc., a joyous holiday season, and a healthy, happy, and prosperous new year.