Social influence – Do you have any? Does your company? Does your Boss?

While many of our  clients are starting to leverage the power of social media for their companies, some are further down the path then others.  The ultimate test for effective use of social media is whether it influences opinion, propels action and engages the intended  audience.  The question then becomes: can you measure social influence? The answer is yes and it’s called the Klout Score (www.klout.com), defined as the “measurement of your online influence.  The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.  The final Klout Score is a representation of how successful a person is at engaging their audience and how big of an impact their messages have on people.”  When you go to klout.com, enter you organization’s name, your name,or your CEO’s name in the box provided and get your score.