Writing is a skill most of us learned in the early days of grade school—and one that we practice every day writing emails, notes and LinkedIn status updates. So why would you ever pay someone to do it for you?
As writers, we often get attached to the way words work. So the idea of making up new words doesn’t always sit well with us. But should it?
Blogs establish credibility, get your name out there and remain excellent search engine fodder. The only trouble? Finding a steady stream of content to publish.
When it comes to content marketing, a calendar is essential—but how often should you stick to it, and when should you stray?
What exactly is a content brand? In a nutshell, it’s exactly what it sounds like—a strategy that governs how your organization plans to position itself as a valuable content provider. The thinking is that, by gradually building a content brand, you can churn out more focused content and achieve better results. This doesn’t sit well with me.
If your content marketing efforts are falling short of your goals, don’t head back to the drawing board just yet. Chances are a simple tweak may, in fact, be all you need.
A lot of content marketing is based on the old adage “show, don’t tell”. People don’t want to hear about why you’re great at what you do—they want you to prove it. And there’s no better way to do this than with a case study.
The next time you have a free moment, take your latest piece of written content and cover up your company name. Without it, can you still tell that the material is written about your company? Or could it apply to any one of your competitors?