Aviva Rabinovici

Does your email really need a sign-off?

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How much time could you save in a day if you completely threw email etiquette out the window? We’re talking no greeting, no sign-off and keeping the whole thing to three sentences or fewer. Could you do it?

 

This notion was introduced recently in The Atlantic and, while the author admits that the steps above could potentially come off as curt—and, consequently, rub some people the wrong way—they wouldn’t, if everyone was on the same page.

 

I’m not sure I agree with his line of thinking. Sure, you might be able to shave off a few seconds here or there by forgoing the word “hello”, but at what cost? When you’re receiving countless email demands a day—with very little face-to-face contact and urgent deadlines—is a simple “hi” or “thank you” too much to ask for?

 

What do you think? Should we rewrite the book on email etiquette? Or preserve a sense of cordiality?

 

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Aviva Rabinovici

Creating rabid fans of your content

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The dream of every content marketer is to generate content that keeps readers coming back for more. But how exactly do you create a loyal following? In this video, Peter Shankman, founder and CEO of social media company The Geek Factory (and author of Zombie Loyalists: Using great service to create rabid fans) talks about how to create a super-loyal customer base.

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Aviva Rabinovici

The Loyalty Effect

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Most corporations lose 50 percent of their customer base every five years—a fact that severely stunts business growth. In his seminal book, The Loyalty Effect, Fred Reichheld outlines eight steps to increase covering customer loyalty.

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Aviva Rabinovici

You made that up!

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As writers, we often get attached to the way words work. So the idea of making up new words doesn’t always sit well with us. But should it?

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Aviva Rabinovici

Do you need a content brand? (The short answer: No)

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What exactly is a content brand? In a nutshell, it’s exactly what it sounds like—a strategy that governs how your organization plans to position itself as a valuable content provider. The thinking is that, by gradually building a content brand, you can churn out more focused content and achieve better results. This doesn’t sit well with me.

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Michael Rabinovici

Dollar Impact of Social Media – How does a Cool Trillion or so Sound?

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One of the most frequent questions we hear from clients relates in one form or another to the dollar ROI from social media.  As the industry matures, more data is becoming available to shed light on this question.

A recent report from the McKinsey Global Institute examines the current usage of social technologies in four commercial sectors:   consumer packaged goods, retail financial services, advanced manufacturing, and professional services.  It concludes that the potential value to be unlocked by leveraging these technologies across the four sectors could potentially contribute $900 billion to $1.3 trillion in annual value.

Although the value that can be captured varies from industry to industry, all of them can benefit.  The key to success? Creating the conditions for the full and enthusiastic participation of employees.

Click here for a copy of the study. Click here for a review of the report in Fast Company Magazine

For the latest information on, and best practices for, Mobile and Social Media marketing follow me on Twitter at Twitter.com/mikerabinovici

Michael Rabinovici

A tip from my 10 year old on how great leaders inspire action

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A couple of days ago I received an email prodding me to watch a video.  The email came from my 10 year old Jared.   A day later while sipping my daily Americano (Kona beans I might add) I clicked on the link.  Within the first 30 seconds I knew it would be one of the finest presentations on leadership I’ve seen.  Simon Sinek, the presenter,  is not only a powerful speaker but his  views on what makes leaders (companies and people) great is compelling.  I don’t care what you’re doing when you receive this email, drop it and watch this video.  It will inspire and teach you.  Guaranteed.