One of the ways we make our clients’ lives easier is by reading and studying the latest marketing trends and then synthesizing them into actionable strategies and tactics. This way, we can help our clients keep up with the massive amount of information flying their way. In fairness to my partners at AR, they often do come up with original thinking and ideas. For me, it only happens once in a very long while. Most of the time I gather the best practices and strategies out there and tweak them so our clients can apply them to their businesses and industries. It’s a win/win – they get a medley of the best that is available and I don’t have to over-tax my brain.
To this end, over the next few months I will be sharing some insights I’ve been gleaning from some leading thinkers and writers on marketing and social media/networking.
The first book I want to talk about is What Would Google Do? by Jeff Jarvis, which I read (actually listened to, courtesy of Audible.com) over the holidays. It will definitely influence some of our marketing strategies for clients in 2010. To make life really easy (which is what the Internet is all about), before starting to discuss it, here is an excellent summary you can peruse to familiarize yourself with it.
Please share your thoughts once you’ve had a chance to check out the summary.