We’ve touched on the What and the Who. It’s time for the Why.

Recognize, however, that we can talk about the big Ws forever. At some point, it makes more sense to simply dive into the blogging pool. End tangent.

Knowing why you’re writing is critically important. It explains why people will visit you regularly and what they hope to get out of the process. It articulates, in concrete terms, the value proposition of your message. If you don’t know why you want to write a blog, chances are your readers won’t, either.

We’ve asked you to ask yourself a lot of questions in previous entries. These still apply, so feel free to review them anytime. Now it’s time to put it all on the line and ask yourself why anyone would invest time to read – and respond to – anything you’d write or share. What will they get out of doing so? Why is your message any better than anyone else’s?

If you can’t answer these questions, think it over a bit before proceeding. If you’re ready to start brainstorming responses, your blogging future awaits.

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