In the B2B space, vlog posts allow companies to showcase the expertise of their subject matter experts, communicate with their audience at a more intimate level and share content in a format that’s more interesting to consume—making it a popular medium both on desktops and devices. Creating a successful vlog doesn’t happen without effort, however. Here, we offer a few tips to get it right.
Video blogging is another of the social media tools we get questions about. “Does it really work?” clients ask. “Can it make a difference to our corporate bottom line?” And so on.
As I am fond of saying, one good example is worth a thousand blog posts. Before reading on, open up a second browser and point it to www.winelibrary.tv. Once there, be prepared for what Jeff Jarvis (author of What Would Google Do?) calls “a jet engine in your face”. “This blast of personality is Gary Vaynerchuk. He is a 32 year-old merchant who has made more than 800 daily wine-tasting shows online – just him, his glass and a spit bucket,” says Jarvis. These are all simply made, easily uploaded, video blog posts.
In doing so, Gary took his New Jersey–based family liquor business from $4 million in revenues just a few years ago to over $60 million a year today. I guess that answers the question I started the post with. These regular video blogs that cost next to nothing to create enjoy a daily audience of 80,000. As Jeff Jarvis points out, this has not only created explosive growth but is also “transforming retail and making it social”. Gary calls himself the “the social media sommelier”. Social business, he says, is the future of our society.
How can you make your business social? How can you leverage all these amazing tools we have at our fingertips to engage your customers and prospects? Please share your comments, thoughts or questions right here.